Riverwalk
Thoughtful brand identity for a mid-rise supportive living building, designed to provide local seniors with a continuum of care.
A brand with a focus on creating a friendly and refreshing experience. The Riverwalk brand identity seeks to provide a welcoming and vibrant atmosphere that promotes a sense of community, well-being, and enjoyment for seniors.
The logo of Riverwalk Senior Living features a simple and recognizable symbol that resonates with seniors and communicates the essence of the brand. It incorporates an abstract representation of a flowing river or a scenic path, symbolizing both the project’s inner-city location and the journey of life.
The visualizations are smooth and gentle, representing a sense of movement, growth, and exploration. Accompanied by the brand name, the logo utilizes clear and legible typography, with a focus on a friendly and approachable style.
The colour palette chosen for Riverwalk Senior Living reflects a friendly and fresh approach. Soft and warm pastel colors are utilized to create a calming and inviting environment. Shades of light blue evoke a sense of tranquility and relaxation, while gentle greens and pink symbolize growth, vitality, and connection to nature. Accents of warm orange brings a touch of energy, optimism, and joy to the brand identity, enhancing the overall friendly and refreshing aesthetic.
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