Davis Block
A friendly, elegant and thoughtful brand inspired by the history of the site.
Davis Block is a purpose-built rental project in the historic community of Cliff Bungalow. Its brand identity draws inspiration from the site's rich history, reflecting its character and legacy.
Design Rationale
Typography is inspired by the hood lettering of the vintage Ford F-Series truck that was previously parked on the project site.
The square shape that encloses the logo is inspired by the windows of the previous 1941 building on the corner of the site.
The angles of the frame that encloses the logo are inspired by the selected typography, specifically the letter “D”, connecting the various elements of the Davis Block brand.
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